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Project Details

Explore the intricacies of my project approach, discover the hurdles encountered, and delve into the solutions used to surmount these challenges.

2023

Kasasa Website

Website & Strategy

Revamping the company project was significant. The new brand initiative required separate redesigns for D2C, B2B, and institution finder websites, each catering to its unique requirements. D2C's emphasis was on a mobile-first design.

Process
Commencing collaborative sessions across teams, we identified site priorities. The project's critical juncture involved presenting wireframes to the primary stakeholder, adopting a segmented approach to focus on underlying strategy and avoid endless revisions. Alongside wireframes, I presented research supporting our team's chosen direction. The process included close collaboration with copywriters to maintain conciseness for our mobile-first approach. Post-wireframe approval, I proceeded to design, identifying unique areas to infuse our brand and establish a solid starting point.
Challenges
Simplify the complex Kasasa brand for user understanding. Adopt a mobile-first design approach. Establish a foundational structure for a forward movement in a previously unorganized brand. Simultaneously design the B2B site segment. Employ persuasive communication to secure stakeholder buy-in.
Solutions
Streamlining the brand became effortless with a mobile-first strategy, enabling concise design. Collaborating with the copywriter, we fine-tuned content length, especially on the about page, focusing on "What is Kasasa," "Where to find it," "Why we exist," and "Who we are." Proposing a mobile-friendly snap-scroll for an app-like experience, I limited each screen's call-to-action, place in ideal thumb reach zones, for optimal user engagement. Infusing order into the brand, I seamlessly blended angles, icons, imagery, and illustrative doodles. While concluding B2B alongside D2C, a harmonious yet distinct approach was maintained. Despite the content-rich nature of B2B, successful project execution relied on collaborative teamwork and effective persuasive communication with stakeholders.
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