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Project Details

Explore the intricacies of my project approach, discover the hurdles encountered, and delve into the solutions used to surmount these challenges.

2023

EvergreeDIRECT Credit Union

Website & Strategy

Establishing satisfied clients enjoying a website tailored to their individuality.

"I am speechless! I've never doubted y'alls abilities but this is way better than I could have imagined!" "Chef's kiss, amazing!" "I'm just shocked at how great it looks!

Process
For our rapid website development projects, I initiate a collaborative information gathering session involving the project manager, copywriter, developer, and creative director. Through a thorough exploration, I extract crucial details, address concerns, formulate a strategic plan, and present wireframes along with visual inspiration for team discussion. My design process kicks off with a high-fidelity rendition of the wireframe, incorporating color and intricate details. Working closely with the copywriter, I refine homepage copy for the client presentation. Subsequently, I conduct a critique session involving fellow creatives, developers, and project managers to gather valuable feedback. After refining the design based on the critique, I present the finalized version to the client. Following the presentation, we welcome client feedback, incorporating any necessary changes to ensure alignment with their preferences and objectives. This iterative process ensures that the final design reflects the client's vision and meets their specific requirements.
Challenges
Simplifying the site for usability by grandparents while maintaining engagement for the younger generation is our goal. Inspired by a site with visual nods to the regional mountains, our design incorporates interactive elements to enhance user experience. Striking a balance between simplicity and engagement, we aim to create a website that appeals to users of all ages. Integrate rotating banners to expand promotional space and dynamically showcase key content.
Solutions
Drawing inspiration from the client's brand, I incorporated brush stroke elements and emphasized evergreen trees, aligning with their Washington location and the name "Evergreen." To ensure inclusivity, I integrated images of all ages. As an alternative to rotating banners, I suggested a static banner highlighting their key offering. Below, four interactive sections were proposed, serving both as content hubs and engaging elements for users. This approach aims to capture attention, promote the main item, and provide an interactive and visually appealing experience for all visitors.
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