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Project Details
Explore the intricacies of my project approach, discover the hurdles encountered, and delve into the solutions used to surmount these challenges.
2023-24
Kasasa Marketing
Marketing - Print & Digit
Produced marketing content for Kasasa across B2B, B2C, and D2C channels. Varied work includes different products and services in diverse mediums, all within the context of an ever-evolving brand.
Process
Projects in the marketing queue encompass both large and small initiatives, often divided among designers. The process can vary significantly, whether starting from scratch or implementing existing styles, presenting a diverse range of tasks and challenges. More often than not, collaboration with copy and project managers is key to presenting our best work. I frequently take the initiative to suggest tweaks to the copy for an optimal outcome, considering that they may not always have access to the design before crafting the content.
Challenges
Collaborating with a dynamic brand in a constantly evolving financial landscape. Tailoring materials for our products with a distinct appearance, separate from our ongoing brand and campaign, to meet the industry's evolving demands.
Solutions
I aim for adaptability, offering solutions that reconcile stakeholders' demands while safeguarding brand integrity. However, time constraints occasionally limit the iterative process, leading to deviations from the standard in some instances.
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