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Project Details
Explore the intricacies of my project approach, discover the hurdles encountered, and delve into the solutions used to surmount these challenges.

2022
Blue Ridge Bank
Website & Strategy
Blue Ridge Bank, situated on the East Coast, currently serves a personal account market. Seeking expansion, the goal is to attract a broader consumer base from across the states.
Process
For our rapid website development projects, I initiate a collaborative information gathering session involving the project manager, copywriter, developer, and creative director. Through a thorough exploration, I extract crucial details, address concerns, formulate a strategic plan, and present wireframes along with visual inspiration for team discussion. My design process kicks off with a high-fidelity rendition of the wireframe, incorporating color and intricate details. Working closely with the copywriter, I refine homepage copy for the client presentation. Subsequently, I conduct a critique session involving fellow creatives, developers, and project managers to gather valuable feedback. After refining the design based on the critique, I present the finalized version to the client.
Challenges
Feature the company's evolution and innovation over time. Tailor the content to suit a range of locations. Maintain a business-oriented focus while keeping content accessible to individual consumers. Enhance adaptability for easy updates and future expansion. Present page alternatives as part of their website development.
Solutions
To juxtapose youth and age, urban and rural elements, I've integrated a duotone landscape image. This lends sophistication while enabling the client to spotlight diverse regions. The muted tones contrast the vibrant main brand colors, capturing the youthful, innovative energy sought. Using blocks of content with squared images aligns with the client's customization preference, facilitating the selection of ideal photos. Elevating the product placement on the homepage emphasizes business offerings, accompanied by highlighted real-life stories for added prominence.
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